YG - In the Dark

What this video is

Released May 24, 2019 alongside YG's fourth studio album 4REAL 4REAL, 'In the Dark' arrives during one of the most emotionally charged periods of YG's career, weeks after the death of close collaborator and friend Nipsey Hussle. The video channels a darkly cathartic energy through supernatural horror-party imagery, reflecting the album's tonal duality of celebratory West Coast bravado and personal grief. Produced…

Why it matters

A key artifact in the late 2010s tradition of West Coast rap maximalist horror-themed music videos. Tilley's visual language—saturated darkness, choreographed spectacle, practical fire and blood effects—represents the apex of post-Lamar Compton rap's investment in cinematic, big-budget visual…

The director

Colin Tilley (born June 27, 1988, Berkeley, California) is a Grammy-nominated, self-taught American music video director, commercial director, and filmmaker. CEO and owner of Boy in the Castle Productions. Has directed over 300 music videos for Kendrick…