YG - Toot It And Boot It

What this video is

Released in 2010, 'Toot It and Boot It' marked YG's commercial debut as a Compton-based rapper on Def Jam Recordings, reflecting the label's renewed strategic investment in West Coast hip-hop talent. The track's candid party-and-hookup narrative, delivered over a sample of The Association's 1966 'Songs in the Wind', blended nostalgic soul with contemporary street vernacular — a hallmark of the era's West Coast…

Why it matters

A foundational document of the early 2010s West Coast rap revival, 'Toot It and Boot It' reintroduced Compton street aesthetics to mainstream rap radio, anticipating the YG-DJ Mustard 'ratchet' sound that would dominate West Coast hip-hop by 2013–2014. The video's raw, location-based production…

The director

Colin Tilley (born June 27, 1988, Berkeley, CA) is a Grammy-nominated, self-taught American music video director and filmmaker, CEO of Boy in the Castle Productions. He has directed 300+ music videos for artists including Kendrick Lamar, Justin Bieber, Nicki…