Dum Dum Girls - Too True To Be Good

What this video is

Released February 19, 2014, 'Too True To Be Good' arrived three weeks after the Sub Pop album of the same name and served as a promotional centerpiece for Dum Dum Girls' North American tour. The video's production by V Magazine signals the early-2010s convergence of indie music and high-fashion media, a crossover typical of labels like Sub Pop cultivating prestige visual identities. Sonically and visually, the work…

Why it matters

A key artifact of the early-2010s dream-pop/shoegaze revival, the video visually codifies the genre's debt to goth-glam aesthetics and avant-garde fashion film. Its V Magazine co-production model represents an important case study in fashion-music media convergence during the streaming transition…

The director

Nathaniel Brown (born May 20, 1988, Richmond, Virginia) is an American actor, director, and creative director. He is known internationally for starring as the lead in Gaspar Noé's psychedelic thriller Enter the Void (2009). He subsequently built a parallel…