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Founded in 2000 by Dave Matthews, ATO Records became a haven for artists who refused to compromise. My Morning Jacket, Alabama Shakes, Rodrigo y Gabriela, Drive-By Truckers, King Gizzard & the Lizard Wizard, Primus, Preservation Hall Jazz Band. From Charlottesville roots to global reach, ATO built a roster on taste, not trends. This is where jam bands, southern rock, indie folk, and psychedelic weirdness coexist under one roof — the label for musicians who actually give a damn.